1. Describe the logo using the language of the Elements and Principles of Design.
The logo consists of 5 colours which are dark green, light green, yellow, white and black. The artist used the logo, which looks like a flower to represent it blaming the other person which is the black image. The flower is pointing towards the black image. Also the artist make the b in blame and p in people green to make BP stand out.
2. Describe the symbols used in the logo. Why did the graphic artist use such imagery?
The artist has used the logo of BP company and and added other elements to the logo. The logo is supposed to represent blaming other people for the causes in this world. So the artist made the BP logo into something that is blaming another image. The arm pointing at the black image looks like it is blaming the pollution and oil spills in this world. So the company BP is just blaming others for their pollution.
3. What does this logo say of BP's coroporate identity?
This logo says that BP's corporate identity is disliked by many. Their pollution and oil spills that are being put into the water and the environment is harming animals and people. They are just blaming other people, saying they are what caused most of the pollution. They do not see anything wrong and believe their company is doing good when it is not.
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